Craig Cormick is one of Australia’s leading science communicators, with over 30 years’ experience. He is the former President of the Australian Science Communicators, an award-winning author of more than 25 books, and is widely published in research journals, including those of Nature and Cell. He specialises in communicating complex science issues and has taught writing and public relations at universities in Australia and conducted communication workshops worldwide.
"In his guide to communicating science, Craig Cormick practices
what he preaches: data instead of intuition, humour as a tool,
stories as the medium. He illustrates how to communicate science in
a way that generates lasting interest, rather than hype that
inevitably disappoints or pomposity that keeps curiosity at
bay."
*Chief Scientist of Australia*
"Craig Cormick’s book, The Science of Communicating Science, is a
wonderfully written and practical guide to the art of science
communication. Cormick brings to the topic his many years of
experience working in the communication of contentious areas of
science and every chapter is underpinned by his understanding that
science communication is a lot more than ‘exciting the masses with
research’. The receiver is just as important as the purveyor of
knowledge and Cormick shows a genuine interest in and respect for
the enormously varied needs and beliefs of ‘the audience’. The idea
that all we need to do is tell ‘the public’ about science and
they’ll all be fans is well and truly put to bed. The book does an
excellent job of taking us outside the science communication silo,
forcing us to ask why are we communicating and what’s in it for our
audience? I highly recommend this book for anyone who wants to be
an effective science communicator."
*Australian Science Media Centre*
"First impression. ‘Oh no, not another book on science
communication’. Second impression on reading the book. ‘This is
really good and useful. I like the style’. Third thought. ‘Perhaps
there is room for just one more book. Every student of science and
science communication should read this one.’"
*Director of Questacon*
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