* Part 1 * The Set Up * Taking the Plunge * Getting in the Habit * Part 2 * The Private Victory * The Personal Bank Account * The End in Mind * Part 3 * Public Victories * The Great Discovery * Will and Won't Power * Part 4 * Think Win-Win * Two Ears, One Mouth * The 'High' Way * Part 5 * Renewal * It's ME Time * Sharpening the Saw * Conclusion * Moving Mountains
o National campaign o FranklinCovey corporate marketing program and full support (website, newsletter, toolkit storefront) o GoodReads: First Read and Review Swap programs o Press release to success/motivation/business media o Newsletter promotion to success literature subs. (30,000+) o Aggressive social media marketing support Facebook, Twitter, Instagram, Pinterest, LinkedIn o Digital Book tour o FC promotion in all their seminar business flyers and promos. Arm 'advisors with content for bulk sales' o Teen self-help websites, teen counseling websites influencers o Mailing to college advisors; schools; guidance officers; tween website
Sean Covey is Sr. Vice President of Innovations and Products at FranklinCovey, a world renowned organization devoted to helping individuals and organizations achieve greatness. Sean graduated from BYU with a degree in English and later earned his M.B.A. from Harvard Business School. As the starting quarterback for BYU, he led his team to two bowl games and received numerous honors. He is the author of Fourth Down and Life to Go, and the international bestseller, The 7 Habits of Highly Effective Teens which has sold over three million copies and is translated in over 15 languages. He is a popular speaker to youth and adult groups. Sean and his wife Rebecca live with their kids in the Rocky Mountains.