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Sell Your Books!

Hurrah, you've published a book! Now all you need is some readers - other than your friends and relations. "But I'm a writer, not a salesman!" is the common cry of the new self-published author (from behind the boxes of books piled up in his spare bedroom). Not sure where to begin? This new handbook by an experienced writer and promoter will take you through all that you need to know to gain confidence and expertise in promoting your book. With abundant good humour and common-sense, it gives easy-to-follow instructions on everything from holding a local launch event to creating a worldwide author profile worldwide via the internet. This upbeat and supportive guide will be an invaluable addition to your writing reference library, to which you will return time and again. Whether you're new to the challenge of book promotion, or you just need some fresh ideas to shift your backlist, this new handbook will help you do what it says on the cover - SELL YOUR BOOKS!
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Table of Contents

Foreword: by Dr Alison Baverstock Introduction: Congratulations - You're a Published Author! 1 Must I? Why You Should Promote Your Book 2 Who Will Buy? The Modern Market for Books 3 Action Stations Planning Your Campaign 4 Stake Your Claim! Identifying Your Market 5 Dear Reader Getting to Know Your Target Audience 6 The Truth is Out There! Harnessing the Internet 7 A Network by Any Other Name Exploiting Other Networks 8 Shop! Getting the Retailer's Attention 9 Pay Attention to Me! Promotional Materials, Book Launches and Other Events 10 Hold the Front Page! Getting Media Coverage 11 How Long is a Piece of String? What to Spend in Time and Money 12 Post-script Don't Start from Here 13 Conclusion: Keep the Plate Spinning Maintaining Momentum Acknowledgements Writers Talk Notes

About the Author

Don't be fooled by her name - Debbie Young is old enough to have had 30 years of experience in journalism, PR, marketing and publishing. An enthusiastic writer and blogger, she now draws on all her past lives to help new authors sell their books through the services of her consultancy, Off The Shelf Book Promotions. To the benefit of authors everywhere, she is also helping to raise a new generation of enthusiastic readers by working part-time at the national children's reading charity, Readathon. Born and raised in Sidcup, Kent, Debbie now lives in a small Gloucestershire village with her Scottish husband and their daughter. One day, she hopes to have read all the books on her "must read" list - and to catch up on her sleep.

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