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Sell with Soul

In "Sell with Soul" the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, crafting marketing listings, and negotiating inspections. Allan also shares many stories from her own career that will help the new agent better understand her recommendations. "Sell with Soul" also speaks out against the status quo and asks agents to consider the needs of their clients before considering their own personal need for a paycheque, and counsels agents to welcome every learning experience, even when it does not result in a closed sale. Many new agents have told Allan how her book gave them hope that they could succeed without sacrificing their principles or changing their personalities.
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About the Author

Jennifer Allan is a former top producing real estate broker, a published author, a speaker, and a trainer. From her first day on the job as a real estate agent, she resisted the efforts of her company trainers, her broker, and her fellow agents to persuade her to implement the traditional real estate prospecting techniques of cold calling, door knocking, and mass mailing. Instead, she focused her business-building efforts on the people she already knew or the people she met. Without ever pestering a soul, she built a business based almost entirely on business and referrals generated from her sphere of influence. Jennifer has is a regular columnist in Realty Times and a frequent contributor to RIS Media, a member of the RE/MAX Hall of Fame, and is one of the industry's most popular bloggers.

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