Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.
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Russell Jones is the founder of a pioneering multi-sensory design
agency and has spent the last decade using sensory science to
create immersive gala events and retail spaces, and help global
R&D firms develop products and packaging that connect
instinctively with the public. He has worked with many of the
world's top brands from Heineken to Aston Martin, and some of the
world's leading universities and neuroscientists.
Russell uses the science of the senses to enhance every aspect of
our lives, from sounds that change how drinks taste, to scents that
make us more creative. He continues to apply his innovative
approach to vastly improve our experience of the world. This is his
first book.
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