Foreword
Acknowledgments
Interview: The Power of Leadership
Chapter 1 Introduction
Part I Strategizing the Promise
Interview The Power of the Strategist
Chapter 2 Looking Back on Service
Chapter 3 Leading the Service Wave
Chapter 4 Formulating Strategic Promises
Part II Designing the Process
Interview The Power of the Transformer
Chapter 5 Developing the Service Strategy
Chapter 6 Designing the Service Process
Chapter 7 Strategizing for Service Recovery
Chapter 8 Designing Service Metrics
Part III Engaging the Providers
Interview The Power of the providers
Chapter 9 Activating customer orientation
Chapter 10 Managing service organizations
Chapter 11 Implementing HR Policies for Service Organizations
Chapter 12 Building and maintaining an effective service leadership
culture
Index
About the Authors
Svafa Grönfeldt is Deputy to the CEO of Actavis Group, one of the
world’s largest and fastest growing generic pharmaceutical
companies. Her major role is to streamline strategy and
structural design with the purpose of facilitating growth and
adaptability of the company and its subsidiaries through out the
world. She received her Ph.D. in Industrial Relations from the
London School of Economics and Political Science, where her major
focus was on service orientation and management. For the past 9
years, she has also been a member of the faculty of economics and
business administration at the University of Iceland.
Currently her work takes her throughout the world and is mainly
focused on aligning strategy, structure, and the talent of Actavis
key personnel in five continents and 32 countries. Dr. Grönfeldt
joined Actavis in 2004 as Chief Executive of Strategy and
Organizational Development. Prior of joining Actavis she was the
County-Managing Partner for Deloitte Consulting in Iceland and was
a member of Deloitte’s EMEA leadership team; before that, she was a
partner in and Director of Research and Development for IMG Gallup.
Her consulting and academic career has mainly been focused on
leadership coaching and service strategic formulation, and her
research projects include numerous occupational and benchmarking
studies for companies in the private and public sectors, including
numerous longitudinal and cross-cultural studies. Dr. Judith
Strother is Chair of the Graduate Program in Communication at
Florida Institute of Technology and teaches a wide variety of
business communication courses there. She earned her Ph.D. at
Eindhoven University of Technology (The Netherlands), regularly
lectures in Europe, and has consulted with business interests in
Europe and the United States. Dr. Strother is also Vice President
of ViLLA, an online language training corporation, whose primary
markets are Asia, South America, and Europe. In that capacity, in
addition to overseeing all the content development of the training
programs, she has been responsible for developing marketing and
customer service programs.
"Service Leadership moves beyond the theoretical and demonstrates
how Actavis and other companies achieve and sustain their
competitive advantage through service leadership . . . What
makes this book so valuable is the variety of formats from which
the reader can choose. The key points, summaries, examples from
many companies, and words of wisdom from leaders as diverse as
Benjamin Distaeli and Beverly Sills empower readers to develop the
strategies that will make them leaders in the competitive
marketplaces in which they work and serve."
*Judith E. Shenouda*
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