We use cookies to provide essential features and services. By using our website you agree to our use of cookies .


Warehouse Stock Clearance Sale

Grab a bargain today!

Service Strategy in Action


Product Description
Product Details

About the Author

Christian Kowalkowski is Associate Professor of Industrial Marketing at Sweden's Link ping University and Assistant Professor of Marketing at Finland's Hanken School of Economics.

Wolfgang Ulaga is the AT&T Professor of Services Leadership and Co-Executive Director of the Center for Services Leadership at Arizona State University's W. P. Carey School of Business.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Item ships from and is sold by Fishpond.com, Inc.
Back to top