Table of Contents

Acknowledgments

Introduction

Chapter 1. Advocacy: Media Reform, from Activism to Advocacy: Before and After the Communications Act of 1934

Chapter 2. Funding: The Philanthropic Mandate for Collaboration between Educational and Commercial Broadcasters

Chapter 3. Distribution and Facilities: America’s Public Media Industry: From the Rocky Mountain Radio Council to the National Bicycle Network

Chapter 4. Research and Development: The Emergence of Communication: Reception Research as a Strategic Tool of Media Reform

Chapter 5: Policy: Public Media Policy, 1934-1967--Lessons from Reform History

Conclusion

Notes

Index

About the Author

Josh Shepperd is an assistant professor of media studies at the University of Colorado Boulder and director of the Sound Submissions Project at the Library of Congress.

Reviews

"Shadow of the New Deal is an ideal introduction for scholars new to the study of radio. . . . The book has an obvious appeal to media historians; indeed, it will no doubt become the standard reference work on this phase in radio history, though it offers fruitful information for scholars of other areas as well." --H-Net Reviews “Equipped with a wealth of archival research and a fresh perspective, Shepperd reshapes the history of public broadcasting convincingly and with great respect for the practitioners, researchers, and reformers responsible for its development and influence.”--Deborah L. Jaramillo, author of The Television Code: Regulating the Screen to Safeguard the Industry "Well researched and documented." --Choice "Shadow of the New Deal: The Victory of Public Broadcasting reports on the decades-long slog of educational and public-interest broadcasters after the enactment of the 1934 law establishing the Federal Communications Commission to carve out an enduring public broadcast option." --American Journalism "Shadow of the New Deal: The Victory of Public Broadcasting makes a timely contribution that can enhance ongoing efforts to reconceptualize, retool, and rebuild a robust public media system in the United States. It offers many valuable historical lessons that public media proponents working in academic and nonacademic spaces should heed." --Journalism and Mass Communication Quarterly