Table of Contents

Guy J. Golan: Foreword – Jami A. Fullerton: Introduction – Jami A. Fullerton/Alice Kendrick: The Model of Country Concept Explained – Part One: Country Concept – Michael Elasmar/Jacob Groshek: A Historical Overview and Future Directions in the Conceptualization of Country Images – Claudia Labarca: Trust in Nation Branding and Public Diplomacy: Beyond Reputation and Image – Dane Kiambi: The Role of Familiarity in Shaping Country Reputation – Jacob Groshek/Lei Guo/Chelsea Cutino/Michael Elasmar: A Sample Methodology for Extracting and Interpreting Country Concept from Social Media Users and Content – Part Two: Nation Branding – Ibrahim N. Abusharif: Ferguson, Global Media Narratives, and Nation Branding – Fang Yang/Bruce Vanden Bergh: Movies’ Influence on Country Concept – Fang Liu/Jamie Murphy/Jing Li: Country of Origin, Country Image, and Wine – Imran Hasnat/Elanie Steyn: From “Bottomless Basket” to “Beautiful Bangladesh”: Nation Branding through Tourism and Public Diplomacy – Part Three: Public Diplomacy – Mallorie Rodak: Impact and Evaluation of International Exchange Programs as Tools of Relational Diplomacy – Olga Zatepilina-Monacell/ Hongwei “Chris” Yang/Yingqi Wang: Factors Shaping U.S. College Students’ Concept of China and Willingness to Study in China – Janis Teruggi Page/Lawrence Parnell: The U.S. Secretary of State’s Award for Corporate Excellence: An Intersection of Nation Branding, Public Diplomacy, and Global Corporate Social Responsibility – Jami A. Fullerton/Alice Kendrick/Mallorie Rodak: A Propaganda Analysis of the Brand USA Tourism Campaign: Government-Sponsored Advertising to International Travelers – Contributors – Index.

About the Author

Jami A. Fullerton (Ph.D., the University of North Texas) is a professor in the School of Media and Strategic Communications and holds the Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University-Tulsa.

Alice Kendrick (Ph.D., the University of Tennessee) is the Marriott Professor of Advertising in the Temerlin Advertising Institute at Southern Methodist University in Dallas, where she teaches communication research and strategy courses.