Table of Contents

Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases.

About the Author

Changzheng Yang is a professor at the School of Literature, Journalism & Communication , Ocean University of China, and a doctoral supervisor at Ocean University of China. His main research interests are new media user, crisis communication, and brand communication.

In July 2017, he received a doctorate degree in media management from Shanghai Jiaotong University, and in 2015, he was awarded the National Scholarship for Doctoral Candidates from the Ministry of Education of the People's Republic of China.