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Shoichi Aoki; Fresh Fruits Postcards


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45 colour post cards in a coloured plastic box

About the Author

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much acclaimed Fruits magazine which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of popular fashion magazines Street and Tune


'A funky, funny look at Tokyos teen street fashion - all Vivienne Westwood and DIY chic. Guaranteed to give you that happy-all-over-feeling.' (Elle) 'Crucial ingredients are cartoon, fluffy and frilly, matched with a scrupulous attention to detail ... a jolly homage to innovation and the teen dreams of Japan.' (The Daily Telegraph) 'My Little Pony bags rub stomachs with the Tellytubbies in a kaleidoscopic candyfloss fantasy of arrested development. Fabulous ... Don't read it with a hangover.' (Gay Times) 'Bright, wild and eccentric.' (Amateur Photographer) 'Vibrant and fascinating.' (Guardian)

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