Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.
Markus Stahlberg (editor) is the CEO of Phenomena Group Ltd. Ville Maila (editor) is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe. It is the global leader in package promotions with more than 40 offices in as many countries.
"A fantastic read - no matter who you are in the organization"
*Darren Marshall, Vice President, Global Customer & Shopper
Marketing, The Coca Cola Company*
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