As the world becomes increasingly complex and complicated, simplicity becomes increasingly in demand. We all seek simplicity in small or large measure. We strive to create simplicity at work and at home. While the lives of our early ancestors may appear simple to us, it would not be simple for us to live those lives. This takes us to the root of simplicity:
Per Mollerup is the Director of Mollerup Designlab, a leading Scandinavian design firm specializing in corporate identity and environmental signage, for which it has won the Danish Design Prize nine times. Mollerup has also written the bestselling design books Design for Life and Good Enough is Not Enough.
"Simplification is an ideal we think we aspire to, whether we are
talking about the simple life, a clean uncluttered aesthetic, truth
to materials, or just efficiency and economy. Per Mollerup uses
these different motives - functionality, aesthetics and ethics - as
an organising principle for the book, and introduces a wide range
of sources and examples."
- Eye magazine
I sat down in the living room. I read, turned the pages, read,
skimmed, and read again. A long period passed. Then I stood up and
announced to the room, "this is a brilliant book!" What more need I
say? I loved everything about it: the cover, the typesetting, the
book design, the illustrations, and most of all, the commentary. I
loved the analysis of the levels of simplicity and the distinction
between quantity-simple and quality-simple. This is a deep and
thoughtful book about a topic that sounds simple but is in fact
deep and complex topic. How do I know? I wrote "Living with
Complexity" I wish I had been able to read this book first.
- Don Norman. Author of "Living with Complexity."