Professor Raj Persaud used the latest research into the science of attraction and seduction to explain how to become absolutely irresistible to anyone!
Professor Persaud is a consultant psychiatrist working in the British National Health Service at the world-famous Maudsley Hospital in south London, and an honorary senior lecturer at the Institute of Psychiatry, University of London. Uniquely for a doctor, he also holds a first-class honours degree in psychology from University College London, which recently awarded him the title of Fellow in recognition of his ground-breaking work in psychiatry. Other medical awards and honours include the prestigious Royal College of Psychiatrists' Research Prize and Medal, the Denis Hill Prize and the Osler Medal. Professor Persaud is the author of Staying Sane, From the Edge of the Couch, and The Motivated Mind, and his work has been published in academic medical journals, including the British Medical Journal. He writes regularly for the national press and hosts BBC Radio 4's All in the Mind - the only broadcast series dedicated specifically to reporting on academic psychology and psychiatry. He also appears regularly on television programmes such as Question Time, Newsnight and Tomorrow's World. In a recent poll of members of the Roy