How one little upstart Scottish record label changed the face of British music
Simon Goddard grew up in Wales and Scotland before studying art in the North of England. He later moved to London to work as a music journalist and is now recognised as one of the most unique voices in pop writing. In addition to Simply Thrilled, he has written acclaimed books about The Smiths and Morrissey (Songs That Saved Your Life, Mozipedia), Bowie (Ziggyology) and the Stones (Rollaresque). Mozipedia was voted Mojo magazine readers' Book Of The Year and has since been published in three continents.
Simply Thrilled is a brilliant caper, just like the Postcard
label itself * MOJO *
At some point, someone was going to write a book about the history of Postcard Records and barely a chapter into Simply Thrilled, you realise it would have been a tragedy if anyone other than Simon Goddard had taken on the job... It's a testament to Goddard's masterful storytelling that - once you've hooted at the last preposterous tale in Simply Thrilled - the myth looms larger than ever, the music a little more breathlessly brilliant than ever before. -- Pete Paphides * Caught by the River *
Wonderful, super and boss! -- Edwyn Collins