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In a world saturated with information, how do we focus our attention to make the most of everything at our fingertips? Edward de Bono, the father of Lateral Thinking, shows us how

About the Author

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com

Reviews

Edward de Bono is a cult figure in developing tricks to sharpen the mind
*The Times*

The guru of clear thinking
*Marketing Week*

Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind
*Peter Gabriel*

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