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COVID-19 Response at Fishpond

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Promotional Information

We use the 3dtotal.com website (700,000+ page views a month) and name to promote all our art titles. This includes adverts, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (208,000 Likes), Twitter (41,500 followers), Instagram (61,700 followers), and Pinterest (7,000 followers). In addition, we post promotional preview videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing, we include promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX, and ParkaBlogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books to their audiences. We also advertise our titles on the popular Character Design References Facebook page (661,000 Likes) and Character Design Challenge Facebook group (170,000 members). Artists involved in the book are always asked to promote the book to their audience - this means our titles are often mentioned on social media platforms with as many as a million followers.

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