Chapter One - Setting the fashion agenda and campaigning for change. Chapter Two - Fashion influencers. Chapter Three - Designing for a sustainable future. Chapter Four - Social entrepreneurs. Chapter Five - Eco Concept Stores.
Safia Minney, MBE, is the Founder and Director of pioneer ethical fashion brand People Tree. Safia has turned a lifelong interest in environment, trade and social justice issues into an award winning social business. Safia is widely regarded as a leader in the Fair Trade movement and has been awarded outstanding social entrepreneur by the World Economic Forum and an MBE for her work in Fair Trade and the fashion industry.
'[In 'Slow Fashion'] Safia unravels what's behind each of those products we buy on a whim.' - Romy Fraser, Founder of Neal's Yard Remedies & Trill Farm. 'What an amazing book...Safia's understands that cotton comes from the people on farms... The people who started it. It takes horrendous tragedies to get people to pay attention to what happens to the people supplying our clothes.' - Peter Melchett, Policy Director, Soil Association. 'I really recommend reading 'Slow Fashion'. Safia has been fearless in shining the spotlight on what is unacceptable business practice in the fashion industry. She holds up a mirror to unfair trade and shows us that fashion can be fair, ethical and equitable. Few people are able to go the extra mile and put their principals out there like Safia can and 'Slow Fashion' is a testament to that. 'Slow Fashion' is such a rich book, like a delicious plate of slow food!' - John Hilary, Director, War on Want. "Slow Fashion' is definitely a great read and watch, there are films to inspire us, and help us to act. At a political level public pressure is helping to create policy and enforce standard in the garment supply chain - we need to keep up that energy.' - Jean Lambert, MEP. 'Safia brings a radical compassion and a humanitarian approach to everything she does. I've had the privilege to work with her for 15 years. She has a remarkably clear eye and focus on turning a mission into ethical business with such dedication. 'Slow Fashion', her new book, is partly manifesto and partly how to - it's a must read for all!' - Mike Gidney, CEO, Fairtrade Foundation. "Slow Fashion' reflects Safia's expertise, intimate and intuitive knowledge of supply chains and her supplies through Fair Trade and her 25 year history of campaigning for ethical business. 'Slow Fashion' brings you the future of the fashion industry.' - Lucy Siegle, Journalist and Social Justice Advocate.
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