Table of Contents

Chapter 1 Small Business in the Economy
Chapter 2 Entrepreneurship, the Entrepreneur and the Owner-manager
Chapter 3 The Small Business and Entrepreneurial Environment
Chapter 4 Innovation and the Marketplace
Chapter 5 Information and help
Chapter 6 Business Planning
Chapter 7 Successful Small Business Strategies
Chapter 8 Start-ups and Franchises
Chapter 9 Buying an Existing Business
Chapter 10 Forming and Protecting a Business
Chapter 11 Management of People and Resources
Chapter 12 Marketing
Chapter 13 Money matters for small business
Chapter 14 Business Exits and Realizing Value

About the Author

Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance. Professor Nick Wilson is Professor of Culture and Creativity at the Department of Culture, Media and Creative Industries, King’s College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Masters courses in the Creative Industries & the Creative Economy.