Table of Contents

1. Social Survey: Basic Issues

2. Sampling: Probability or Random Methods

3. Non-probability Sampling Methods

4. Gaining Access to the Relevant Group

5. Focusing Survey Topics and Questions

6. The Relationship between Questions and Answers

7. Refining the Question

8. The Trialling Stage

9. Designing Questionnaires and Interview Schedules

10. The Piloting Stage

11. Running the Main Study

12. Descriptive Data Analysis

13. Statistical Analysis

14. Content Analysis

15. Interpretation and Writing up

Promotional Information

This practical and introductory book provides guidance on how to conduct a successful survey.

About the Author

Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, UK, and Visiting Professor at La Salle College of the Arts, Singapore. Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, UK, and Visiting Professor at La Salle College of the Arts, Singapore.

Reviews

"It's amazing how much sensible advice and clear description Bill Gillham has managed to squeeze into a mere hundred pages" Pam Woolner, Learning and Teaching Update