1. Social Media at Work 1 2. The Changing Landscape and What It Means to You 13 3. What Is Social Media, and How Does It Work? 41 4. Where Social Media Has an Impact 73 5. Examples from Trailblazers 99 6. Putting Social Media to Work: A Playbook 129 7. Looking to the Future 173 Notes 193 Acknowledgments 207 About the Authors 211 Index 215
Arthur L. Jue, D.M., MBA/TM, CCD, is the director of Global Intelligence and Operations for Organization and Talent Development at Oracle. He has extensive senior leadership experience in Fortune 100 companies, teaches at the graduate level, speaks frequently, and publishes widely. He also serves on numerous boards of directors for non-profit, educational, and financial services organizations. Jackie Alcalde Marr, MHROD, CPCC, is the director of Organization and Talent Development for Oracle, North America. She has worked with Fortune 100 organizations in Europe, Latin America, and Asia. She is a certified leadership, team, and personal coach, and is an adjunct faculty member at the University of San Francisco, teaching graduate-level courses in organization development. Mary Ellen Kassotakis, Ed.D., MBA, CPCC, CPT, leads the Leadership Development Center of Excellence within Oracle's Global Organization and Talent Development group. She is certified as a leadership coach and as a Human Performance Technologist. She is a member of the Organization Development Network and serves on the International Leadership Association's Business Executive Committee.