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Table of Contents

Foreword ix About the author xiii Acknowledgements xv Introduction xvii Opening story xix 1 Social media policy, plan and profitability 1 2 Facebook 31 3 LinkedIn 55 4 Twitter 83 5 YouTube 107 6 Instagram 121 7 Pinterest 135 8 Snapchat 143 9 Online etiquette 155 10 Email marketing 165 11 Podcasting 179 12 Google+ 187 13 Making your website work 195 14 Staying safe 209 15 Promoting yourself and getting results 217 Wrap 231 Appendix: Daisy s social media plan 233 Index 237

About the Author

LINDA COLES is a professional speaker, author and trainer in social media and building relationships. She is author of Marketing with Social Media, Start with Hello and Learn Marketing with Social Media in 7 Days.