Table of Contents

Foreword ix

About the author xiii

Acknowledgements xv

Introduction xvii

Opening story xix

1 Social media — policy, plan and profitability 1

2 Facebook 31

3 LinkedIn 55

4 Twitter 83

5 YouTube 107

6 Instagram 121

7 Pinterest 135

8 Snapchat 143

9 Online etiquette 155

10 Email marketing 165

11 Podcasting 179

12 Google+ 187

13 Making your website work 195

14 Staying safe 209

15 Promoting yourself and getting results 217

Wrap 231

Appendix: Daisy’s social media plan 233

Index 237

About the Author

LINDA COLES is a professional speaker, author and trainer in social media and building relationships. She is author of Marketing with Social Media, Start with Hello and Learn Marketing with Social Media in 7 Days.