Table of Contents

Note: Each chapter is preceded by Introductory Comments and followed by Concluding Comments from the Editors.I. Background, History, and Overview 1. The Past, the Present, and Possible Futures of Social Psychology and Evaluation, Melvin M. Mark, Stewart I. Donaldson, and Bernadette Campbell II. Social Psychological Theories as Global Guides to Program Design and Program Evaluation 2. The Social and Policy Impact of Social Cognitive Theory, Albert Bandura 3. Behavioral Interventions: Design and Evaluation Guided by the Theory of Planned Behavior, Icek Ajzen 4. Using Program Theory to Link Social Psychology and Program Evaluation, Manuel Riemer and Leonard Bickman 5. Theory-Driven Evaluation Science and Applied Social Psychology: Exploring the Intersection, Stewart I. Donaldson and William D. CranoIII. Implications of Social Psychological Theory and Research for Meeting the Challenges ofEvaluation Practice
6. Planning the Future and Assessing the Past: Temporal Biases and Debiasing in Program Evaluation, Lawrence J. Sanna, A. T. Panter, Taya R. Cohen, and Lindsay A. Kennedy 7. The Social Psychology of Stakeholder Processes: Group Processes and Interpersonal Relations, R. Scott Tindale and Emil J. Posavac 8: Attitudes, Persuasion, and Social Influence: Applying Social Psychology to Increase Evaluation Use, Monique A. Fleming 9. Asking Questions about Behavior: Self-Reports in Evaluation Research, Norbert Schwarz and Daphna OysermanIV. Evaluation–Social Psychology Links in Important Areas of Practice: The Present and Promise of Evaluation Contributing to Social Psychology 10. What Social Psychologists Can Learn from Evaluations of Environmental Interventions, Robert B. Cialdini, Noah J. Goldstein, and Vladas Griskevicius 11. Social Interdependence and Program Evaluation, David W. Johnson, Roger T. Johnson, and Laurie Stevahn 12. On Being Basic and Applied at the Same Time: Intersections between Social and Health Psychology, Blair T. Johnson, Natalie L. Dove, and Marcella H. BoyntonV. Expanding the Intersection between Social Psychology and Evaluation 13. Where the Rubber Hits the Road: The Development of Usable Middle-Range Evaluation Theory, Bernadette Campbell and April L. McGrath 14. Building a Better Future, Melvin M. Mark, Stewart I. Donaldson, and Bernadette Campbell

About the Author

Edited by Melvin M. Mark, The Pennsylvania State University, USA, Stewart I. Donaldson, Claremont Graduate University, USA and Bernadette Campbell, Carleton University, USA

Reviews

"This is an excellent book for introducing social and other psychologists to program evaluation, and for helping evaluators to anchor their practice in theories, concepts, and methods developed by social psychologists. These theories, concepts, and methods can shed light on the social and interpersonal phenomena and dynamics of settings in which evaluations are embedded, and can help ensure that data gathered in social settings are reliable and valid. The book creates a strong case for the importance of theory-driven program evaluation. It demonstrates a range of ways that social psychology can conceptually and practically guide program evaluations, make programs more effective, and, most important, make apparent the reasons why particular programs work. This book would be valuable as part of an applied social psychology course or a course preparing researchers to do program evaluation." - Geoffrey Maruyama, Department of Educational Psychology, University of Minnesota, USA "The study of social processes, the design of social interventions, and the assessment of effectiveness of programs and policies are important endeavors. However, scholars in these areas have become increasingly isolated. Social Psychology and Evaluation brings together leading scholars to identify issues of shared interest and to reintegrate these areas empirically and conceptually. Bridging theory and practice, intervention and evaluation, and social psychology and social policy, the book is well written and accessible to a broad audience. At a time of increasing specialization, each chapter reminds us that theory, application, and evaluation are complementary and that understanding how these areas relate produces better science and greater benefit to society. This volume is timely, informative, and important; it sets a valuable agenda for the field for many years to come." - John F. Dovidio, Department of Psychology, Yale University, USA