Tim Hughes is a social selling innovator and pioneer and has been listed by Forbes as one of the 'Top 100 Social Sellers' globally. Tim was involved in rolling out one of the most advanced social selling programmes across 2,000 salespeople in Western Europe. Matt Reynolds is a technology sociologist and social selling technology entrepreneur. He's written more than a dozen books, the most recent being Death of the PC, a look at the social changes that caused the rise of smartphones and tablets in general society.
"A Network gives you Reach... but a Community gives you Power. It's
time to stop making excuses, and start bringing in-person social
skills to the digital world. The authors not only understand this
critical issue, they give you the tools to make it happen." * Ted
Rubin, Social Marketing Strategist, keynote speaker, and CMO of
Brand Innovators, @tedrubin *
"Finally a social selling book that is full of meat, not fluff and
buzzwords! A must-read for the sales-focused organization and its
team." * Robert M Caruso, fondalo.com, @fondalo *
"Hits on every single ideology that leaders at all levels need to
hear and understand in order to keep their sales and marketing
teams relevant in the digital age. The terminology used in this
book is more than just the future of business, it is the now of
business, and should serve as a wake-up call before it's too late."
* Jack Kosakowski, Global Head of B2B Social Sales Strategy,
Creation Agency, @jackkosakowski1 *
"Tim Hughes is top of the class of #SocialSelling teachers and
practitioners. He is unique amongst #SocialSales influencers in
that he actually uses social every day to sell more with less work.
I loved reading Social Selling because it comes from a true
salesperson who works in the business trenches every day. Run,
don't walk, to buy your copy of Social Selling, to start
selling Better, Smarter, Faster, the Social Selling Way." * Jon
Ferrara, pioneer of #CRM, #SocialSelling, CEO of Nimble, founder of
GoldMine, @Jon_ferrara *
"Social Selling is a timely, relevant, authoritative how-to
guide for any salesperson who doesn't want to get left behind. The
authors have written a fierce book for salespeople who want to win
in today's new, hyper-connected, hyper-social economy." * Jim
Keenan, CEO, A Sales Guy Inc, author of Not Taught, @keenan *
"The biggest problem with social selling is that most people
confuse what it should really mean to their business. Using social
media as part of your business is one thing, but following the
practical advice of this book is what most businesses need if they
want to see a return on their social efforts. Having had the chance
to not only read the book, but to follow Tim Hughes across social
for many years, I put this book at the top of the pile when it
comes to useful reads on this topic." * Daniel Newman, CEO of
Broadsuite Media Group, Forbes contributor and author,
@danielnewmanUV *
"Social Selling sets the scene beautifully explaining why,
in a nutshell, sales is having to evolve for the first time in
hundreds of years, thanks to the rise of social media and the
always-mobile customer. But this isn't a book about the past;
Hughes and Reynolds eloquently explain the future of sales with
real takeaways, practical advice and detailed explanations. This
book isn't about how to leverage tools to bend the will of the
prospective customer: it is about how to build real trust,
authority and influence in a world that can see through
manipulative sales practices in a heartbeat." * Stewart Rogers,
Director, Marketing Technology, VB Insight, @TheRealSJR *
"Social Selling is a masterwork! At long last, the how-to
manual that every sales leader has been hoping for. Pray your
competition doesn't read this before you do!" * Ted Coine, speaker,
author, founder of OPENfor.business, @tedcoine *
"This book lends a competitive edge in the world of social
marketing and community building. Prominent social selling
entrepreneurs have created a very usable guide for students and
practitioners alike." * C. Wankel, St. John's University, New York
*
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