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The Sorcerers and Their Apprentices
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About the Author

FRANK MOSS served as director of the MIT Media Lab from 2006-2011, and is currently Professor of the Practice and head of the New Media Medicine group there. After earning a BSE from Princeton and PhD in aeronautics and astronautics from MIT, he held positions at IBM, Apollo Computer, Lotus Development and was CEO and chairman of Tivoli Systems, which he took public in 1995 and merged with IBM a year later. He is a co-founder of many companies, including Stellar Computer, Bowstreet, Infinity Pharmaceuticals and his latest startup venture, Bluefin Labs.

Reviews

"Out of the creative chaos at the MIT Media Lab have come fantastical inventions that have changed how we work, play, and live. Frank Moss' stories of the 'digital magicians' behind these experiments and discoveries are inspiring and engaging." --Eric Schmidt, Executive Chairman, Google "MIT Media Lab has been inventing the future for more than 25 years. Frank Moss explains how - and the lessons can help you be more creative - and your organization be more innovative." - Steve Case, Co-founder of AOL, Chairman of the Startup America Partnership, and co-chair of the National Advisory Council on Innovation and Entrepreneurship "This book will be a delight for anyone who cares about innovation. For more than twenty-five years, the MIT Media Lab has been inventing the future and humanizing technology. Weaving fascinating tales with insightful concepts, Frank Moss tells us how. He shows the way to harness passion and break down the walls between disciplines in order to unleash creativity in fields ranging from robotics to music to the making of mechanical limbs."--Walter Isaacson, CEO and president, The Aspen Institute, former chairman and CEO of CNN, and bestselling author of "Einstein: His Life and Universe" "Anyone who wants to succeed - be it in technology art, or business - needs to follow the unique multi-disciplinary approach described in this book. Our future depends on innovation. This book provides the inspiration and motivation we need to change the world, one page at a time."--Chad Hurley, Co-Founder & former CEO, YouTube. "As a CIO, I understand the challenges of managing brilliant and creative people. Frank Moss' insightful case studies from the Media Lab provide a roadmap for leaders who want to accelerate innovation. There is no better example of a culture that inspires and enables invention."--Dr. John Halamka, Chief Information Officer, Harvard Medical School and The Beth Israel Deaconess Medical Cent

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