We use cookies to provide essential features and services. By using our website you agree to our use of cookies .


Free Worldwide Shipping

Shop over 1 Million Toys in our Huge New Range

The Sponsorship Seeker's Toolkit


Product Description
Product Details

Table of Contents

Foreword by Karen Earl ix
Foreword by Steven Wood Schmader xi
How to Use This Book xiii
Acknowledgments xvii
Part 1 Planning
Chapter 1 Internal Planning 3
Chapter 2 Marketing Plan 23
Chapter 3 Implementing the Marketing Plan 61
Part 2 Sales
Chapter 4 Understand What You Have to Offer 81
Chapter 5 Creating a Hit List 93
Chapter 6 Creating the Offer 111
Chapter 7 Proposals 127
Chapter 8 Sales Process 159
Chapter 9 Special Considerations for Nonprofit Organizations 173
Chapter 10 Negotiation 181
Part 3 Servicing
Chapter 11 Sponsorship Planning and Management 193
Chapter 12 Leverage 201
Chapter 13 Sponsorship Measurement 215
Chapter 14 Renewals and Exits 223
Conclusion 227
Part 4 Appendices
Appendix 1 Glossary 231
Appendix 2 Resources 243
Appendix 3 Sponsorship Agreement Pro Forma 255
Index 281

About the Author

Kim Skildum-Reid is one of the world's most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seeker's Toolkit' and 'The Sponsor's Toolkit', both published by McGraw-Hill. As for ambush marketing? She's done them, she's stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Item ships from and is sold by Fishpond World Ltd.
Back to top