About the Author

Entrepreneur Press is a leading small-business trade publisher, providing aspiring, emerging, and growing entrepreneurs with actionable solutions to every business challenge-ultimately, leading them from business idea to business success.

Rich Mintzer is an expert in making complicated topics reader-friendly, including business, technology and environmental concerns. He has written more than 45 nonfiction books on a wide range of topics. He has also spent 20 years as a magazine journalist and the past several years writing and producing web content.