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Start with Why

How Great Leaders Inspire Everyone to Take Action

By Simon Sinek

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Format: Paperback, 256 pages
Other Information: Illustrations
Published In: UK, 06 October 2011
Simon Sinek's recent video on 'The Millennial Question' went viral with over 100M views. Start with Why has sold over a million copies and the TEDTalk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, Co-Author Of Getting To Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly Labarre, Co-Author Of Mavericks At Work

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EAN: 9780241958223
ISBN: 0241958229
Publisher: Penguin Books Ltd
Dimensions: 19.8 x 12.9 x 1.6 centimeters (0.17 kg)
Age Range: 15+ years

About the Author

Simon Sinek teaches leaders and organizations how to inspire people.He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York. www.startwithwhy.com

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One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work

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Kel Clarke on
 
Slow to start however picks up pace to emphasize "Why". The examples provided are very empowering to a concept which can be utilized by executives within any organisation.

Started preaching the conept already.

A fantastic read!!

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