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Starting an Etsy Business for Dummies


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Table of Contents

Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 2 Beyond the Book 2 Where to Go from Here 3 Part 1: Getting Started with Etsy 5 Chapter 1: Handmade for Each Other: Falling in Love with Etsy 7 Creative Crusade: Understanding Etsy's Purpose and Business Model 8 World Up: Introducing the World of Etsy 9 Registering with Etsy 9 Navigating the Etsy home page 10 Understanding your account and your shop 11 Discovering what's for sale on Etsy 12 Ensuring your safety on Etsy 12 Storefront and Center: Setting Up Your Storefront 13 Sell's Angels: Surveying the Etsy Selling Process 14 Takin' Care of Business: Handling Business Matters 15 Community Collage: Engaging in the Etsy Community 15 Chapter 2: Let's Get This Party Started: Signing Up 17 Sign Me Up! Becoming a Registered User 17 Setting up your account 18 Accessing Etsy's House Rules and reviewing its Terms of Use 20 It's a Sign: Signing In 21 High Profile: Setting Up Your Public Profile 22 Chapter 3: There's No Place Like Home: Discovering Etsy's Home Page 29 Home Sweet Home: Etsy's Home Page 30 Tonight's Head(er)liner: Exploring the Header Bar 31 Category Eight: Browsing Etsy's Category Links 32 But Wait! There's More! Exploring More Ways to Shop from Etsy's Home Page 33 Viewing personalized picks 33 Perusing more suggestions from Etsy 35 The Velvet Blog: Reading Etsy Blog Posts 36 Campaign Promises: Tracking Etsy Campaigns 37 Say What? Discovering What Etsy Is 38 Playing Footsie: Exploring Footer Links 39 Sell on Etsy 39 Join the community 40 Discover and shop 40 Get to know us 41 Follow Etsy 41 'Appy Days: Exploring the Home Page on the Etsy App 41 Chapter 4: Account Trackula: Navigating Your Etsy Account and the Shop Manager 43 Hey You! Exploring the You Menu 44 Final Account-down: Managing Your Etsy Account 45 Shop Talk: Familiarizing Yourself with the Shop Manager 49 Managing your listings 50 Accessing conversations 50 Handling orders 50 Retrieving statistics 51 Checking your Etsy finances 51 Promoting your shop 51 Finding a production partner 52 Learning more 52 Changing shop settings 52 Adding sales channels 53 Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy 55 Gimme One Reason: Understanding Why You Should Buy on Etsy 55 Go Fish: Using Etsy's Search Tool 56 Transaction Oriented: Delving into Transaction Details 59 A Review to a Kill: Leaving a Review After You Buy 64 Case in Point: Filing a Case Against a Seller 65 Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy 69 Oh, Behave! Adhering to Etsy's House Rules 69 Private Party: Guarding Your Privacy on Etsy 71 Understanding Etsy's Privacy Policy 71 Changing your privacy settings 72 Choosing a strong password 73 Safe Passage: Keeping Yourself Safe on Etsy 74 Avoiding scams on Etsy 74 Staying safe in Etsy's public places 75 Making your account more secure 76 Using Etsy's Seller Protection program 78 Brooklyn, We Have a Problem: Reporting Issues to Etsy 79 Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop 81 Chapter 7: Sell Coverage: Understanding What You Can and Can't Sell on Etsy 83 Yes, We Can! Figuring Out What You Can Sell on Etsy 84 Selling items you made or designed yourself 84 Offering vintage items 85 Selling supplies 85 Just Say No! Understanding What's Not Allowed on Etsy 86 Knowing what items are prohibited 86 Selling only certain services 87 Off with Their Heads! Knowing What Happens If You Break a Rule 87 Chapter 8: Come on In! Creating an Eye-Catching Storefront 89 Shop to It: Setting Up Your Etsy Shop 90 Creating your shop 90 Picking a name 91 Creating your first listing 92 Setting up Etsy Payments 93 Setting up your credit card 96 Opening your shop 97 Picture This: Adding a Cover Photo and Shop Icon to Your Shop 98 Title Wave: Adding a Shop Title and Announcement 101 All about Me: Adding an About Section 103 Let's See It! Viewing Your Shop 106 Team Edit-ward: Editing Your Shop Settings 108 Chapter 9: Policy Academy: Setting Your Shop's Policies 109 Fair and Square: General Policy Tips 110 Policy Wonk: Using Etsy's Shop Policies Template 110 Shipping 111 Payment options 112 Returns and exchanges 113 Privacy policy 113 Publishing your shop policies 115 That's a FAQ, Jack! Fielding frequently asked questions 116 Chapter 10: The Price Is Right! Pricing Your Pieces 119 Formulaic Plot: Breaking Down Your Pricing Formulas 120 Calculating the cost of materials 120 Figuring labor costs 121 Adding up overhead 122 Understanding the "times 2" 122 Pricing for wholesale and retail 123 Putting it all together 124 Eyes on the Price: Evaluating Your Prices 124 Assessing your competition's pricing 125 Studying your target market 125 Figuring out how to lower your prices 126 Knowing when to raise your prices 126 Something Old: Pricing Vintage Items 127 How Low Can You Go? Pricing for Sales 128 Part 3: She Sells Seashells (And More): Understanding the Etsy Selling Process 129 Chapter 11: Say Cheese! Photographing Your Wares 131 I'll Take That-a-One! Choosing a Camera 132 In Style: Styling Your Photos 134 Using backgrounds 134 Working with props 136 Using live models 139 Lighting Bug: Lighting Your Shot 140 Compose Yourself: Composing Your Shot 143 Trying basic composition principles 143 Applying the rule of thirds 145 Focus, People! Focusing Your Image 147 Shoot, Shoot, and Shoot Some More: Taking Lots of Pictures 148 Clean-Up on Image Five: Tidying Up Your Photos with Image-Editing Software 148 Starting with Pic Monkey and opening a photo 149 Editing your photo in Pic Monkey 150 Saving your changes 151 Chapter 12: Word Up: Composing Engaging Titles and Descriptions 153 Headline Muse: Writing Titillating Listing Titles 154 Story Time: Telling a Story with Your Listing Description 154 Uncovering your item's story 155 Describing your item 155 Composing your listing description 157 SEO Speedwagon: Using Search Engine Optimization to Drive Traffic 158 Choosing the best keywords 159 Using SEO with your listing title and description 160 Understanding tags and attributes 161 Proofread, Please! Proofreading Your Listing 163 Chapter 13: Selling Like Hotcakes: Listing Your Items 165 Lister, Lister: Listing a New Item 166 Starting the listing process 166 Uploading images of your item 168 Describing your item 168 Adding the price, quantity, and SKU 171 Adding variations 172 Setting shipping options 174 Previewing and publishing your listing 174 Ch-Ch-Ch-Ch-Changes: Editing a Listing 175 Copycat: Copying a Listing 178 Renewable Resources: Renewing a Listing 178 Renewing a sold listing 179 Renewing active and expired listings 179 Pull the Plug: Deactivating a Listing 180 Rearrange Your Face: Rearranging the Listings in Your Etsy Shop 181 Feature Comforts: Featuring an Item in Your Etsy Shop 183 Chapter 14: Wrap It Up: Closing the Deal 185 You've Got Sale: Finding Out You Have a Sale 185 Baby Got Track: Keeping Track of Sales 186 Guided by Invoices: Handling Invoices 188 Show Me the Money: Receiving Payment 189 Chapter 15: The Ship Hits the Fan: Shipping Your Items 191 The Right (Packaging) Stuff: Obtaining Shipping Supplies 191 Package Deal: Showing Your Love and Care with Packaging 192 Protecting the item 193 Using attractive, brand-friendly packaging 193 Including extras in your parcel 193 Ship Shop: Comparing Shipping Carriers 194 Crafters without Borders: Shipping Internationally 196 Ship Happens: Choosing Etsy Shipping Options 197 Profile Pick: Saving and Selecting a Shipping Profile 200 Print It to Win It: Printing Shipping Labels on Etsy 203 Printing a USPS label 203 Printing a FedEx label 207 Deliverance: Sending Your Package on Its Merry Way 208 Marky Mark: Marking the Item as Shipped in Etsy 208 Part 4: All Up in Your Bidness: Handling Business Matters 211 Chapter 16: High Exposure: Marketing Your Etsy Business 213 Brandy, You're a Fine Girl: Building Your Brand 214 Composing a tag line 215 Creating a logo 215 Working your brand into all you do 216 Poetry in Promotion: Using Etsy Tools to Promote Your Shop 216 Advertising your shop 217 Creating coupons 220 Posting Shop Updates 222 Saving Facebook: Promoting Your Etsy Shop on Social Media 225 Go Postal: Sending an Email Newsletter 230 Chapter 17: You've Been Served: Providing Excellent Customer Service 231 Pros and Convos: Accessing Etsy Convos 231 Let's Talk: Communicating with Buyers 233 Answering customer questions 233 Giving thanks 234 Finding out how they found you 235 Communicating with foreign buyers 236 Covering all your bases in one short, pleasant message 236 Shipping it quickly 237 Bungle Fever: Handling a Bungled Transaction and Other Tough Issues 238 Prompting a buyer to pay up 238 Dealing with lost shipments 239 Responding to a negative review 240 Dealing with a reported case 240 Issuing refunds 242 Canceling an order 244 Dealing with a difficult customer 245 Refusing service to a buyer 246 Chapter 18: Business as Usual: Managing Your Etsy Store 247 Paradise by the Dashboard Light: Using the Shop Manager Dashboard 248 "I'm Just a Bill": Paying Your Etsy Bill 249 Taxing Matters: Appeasing Uncle Sam 251 Collecting sales tax 251 Paying quarterly income tax and filing your annual tax return 253 Identifying tax deductions 254 Recording Artist: Keeping Accurate Records 255 Using QuickBooks for Etsy 256 Using spreadsheet software to manage your shop 257 One Track Mind: Tracking and Analyzing Shop Stats 258 An App a Day: Using Etsy Apps to Run Your Store 260 Too Legit to Quit: Making Your Business Legit 263 The Artist Is Out: Switching to Vacation Mode 265 Hanging It Up: Closing Your Etsy Shop 267 Chapter 19: Growing Your Etsy Business 269 You Got the Whole(sale) World in Your Hands: Selling Wholesale on Etsy 269 Howdy Partner: Finding Shop Helpers and Production Partners 275 Hiring shop helpers 275 Using Etsy Manufacturing to find production partners 276 Pattern-Cake, Pattern-Cake: Building a Custom Shop with Pattern 283 Going Mobile: Taking Your Etsy Show on the Road 285 Part 5: Commune System: Exploring the Etsy Community 291 Chapter 20: Community Building: Joining the Etsy Community 293 Talk among Yourselves: Using Etsy Forums 293 Accessing Etsy forums 294 Viewing and responding to posts in a thread 295 Starting a new thread 298 Go Team! Exploring Etsy Teams 299 Searching for an Etsy team 300 Joining an Etsy team 301 Starting your own Etsy team 303 Event Horizon: Staying Apprised of Etsy Events 304 Miss Manners: Respecting Community Etiquette 305 Chapter 21: OMG, Did You Hear? Keeping Up with Etsy News 307 All the News That's Fit to Print: Exploring the Etsy Blog 307 Mail Bonding: Signing Up for Etsy Email Newsletters 310 Sifting through different types of email newsletters 311 Subscribing to email newsletters 311 Social Skills: Staying in Touch Using Social Media 313 Proto Baggins: Joining Etsy Prototypes 314 Chapter 22: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers 315 Por Favorite: Favoriting on Etsy 316 Favoriting items and shops 316 Viewing favorited items and shops 316 Organizing favorite items 319 Removing a Favorite 321 Follow Me! Following Others on Etsy 322 Following another Etsy member 322 Viewing your Etsy "circle" 323 Checking your activity feed 324 Chapter 23: Help! Getting It When You Need It 325 Handy Dandy: Reading the Seller Handbook 325 Search and Rescue: Searching for Help on Etsy 326 People Person: Getting Personalized Help 329 Using the Questions forum 329 Contacting Etsy Support 330 Part 6: The Part of Tens 333 Chapter 24: Ten Terrific Tips for Etsy Sellers 335 Have a Place for Everything 335 Save Time with Twosies 336 Organize Your Paperwork 336 Use What You Discover from Other Shops 336 Offer Service with a Smile 336 Network, Network, Network 337 Send an Email Newsletter 337 Learn to Say No 337 Never Give In 337 Have Fun! 338 Chapter 25: Ten Strategies for Marketing Your Etsy Shop 339 Offer Tiered Pricing 339 Understand That Giving Begets Giving 340 Provide a Guarantee 340 Consider a Loyalty Program 340 Impose a Deadline 340 Create a Great Email Signature 341 Connect with Social Media 341 Make Google Your Best Friend 341 Use Your Items in the Real World 341 Help Your Community 342 Index 343

About the Author

Kate Shoup is the author of numerous crafting books, including Not Your Mama's Beading, and Rubbish: Reuse Your Refuse. Kate Gatski is an artisan, an entrepreneur, an educator, a veteran Etsy seller, and a member of the Full Time Etsy Crafters Team an exclusive group for full-time or high-volume Etsy sellers.

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