Introduction. PART I: STRATEGIES AND TOOLS FOR YOUR ONLINE BUSINESS. Chapter 1: What's New: The Latest Tools for Your Online Business. Chapter 2: Opening Your Own Online Business in Ten Easy Steps. Chapter 3: Choosing and Equipping Your New E-Business. Chapter 4: Selecting Your E-Commerce Host and Design Tools. PART II: ESTABLISHING AND PROMOTING YOUR ONLINE BUSINESS. Chapter 5: Organizing Your Business Site and Attracting Customers. Chapter 6: Optimizing the Shopping Experience. Chapter 7: Accepting Payments. Chapter 8: Providing Customer Service with a Virtual Smile. Chapter 9: Advertising and Publicity. PART III: BUILDING A BUSINESS WITH ONLINE AUCTIONS. Chapter 10: Sourcing for Your Business. Chapter 11: Running a Business on eBay. Chapter 12: Amazon.com and CafePress. PART IV: PROMOTING YOUR BUSINESS WITH GOOGLE, YAHOO!, AND MICROSOFT. Chapter 13: Search Engine Optimization. Chapter 14: Taking Advantage of Google's Tools. Chapter 15: Hosting with Yahoo! and Microsoft. PART V: THE NECESSARY EVILS: LAW AND ACCOUNTING. Chapter 16: Keeping It All Legal. Chapter 17: Online Business Accounting Tools. PART VI: THE PART OF TENS. Chapter 18: Ten Must-Have Features for Your Web Site. Chapter 19: Ten Hot New Ways to make Money Online. Index.
Greg Holden is the founder of Stylus Media, which creates Web pages for small businesses. An eBay PowerUser, he has authored more than 35 books and numerous magazine articles.