The long-awaited follow-up to bestselling business bible The Lean Startup - taking the startup revolution to all organisations.
Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.
A fascinating, supremely useful read...Eric Ries has built a
compelling case for entrepreneurial management to enable continuous
transformation at scale
*General Stanley McChrystal, Former General of the US Army and
author of TEAM OF TEAMS*
In the pivot-or-perish networked world of 21st century business,
this is mission critical reading
*Reid Hoffman, cofounder of LinkedIn*
The Startup Way is an indispensable resource for companies, big and
small, looking for faster, more sustainable ways to grow
*Beth Comstock, Vice Chair, GE*
A wonderful decoder ring for those seeking to create, nurture and
sustain entrepreneurial thinking in companies at any size and
scale. Rich with case studies showcasing real world applications
and lessons learned
*Brad D. Smith, Chairman and CEO, Intuit*
Eric Ries just might be the new Peter Drucker. This masterpiece
unpacks what it takes to achieve innovation at scale in modern
organizations. Ries provides leaders the right mindset and methods
for building big organizations where people work much as
entrepreneurs do in the best little startups.
*Robert I. Sutton, Professor of Management Science and Engineering
and Professor of Organizational Behavior at Stanford, author of THE
ASSHOLE SURVIVAL GUIDE*
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