Foreword Carl Schramm and Steve Blank xi Preface xxi Acknowledgments xxv Introduction: Why Starting Up Is All about Trust and Empowerment 1 Marc Nager and Clint Nelsen 3 How Trust Led Us to the Greatest Adventure of Our Lives 7 Franck Nouyrigat 9 How We Empower People to Get the Most Out of Startup Weekend 13 Why You Have to Have Trust to Be a Successful Entrepreneur 15 1. No Talk, All Action: Action-Based Networking 21 You Must Join a Team 26 Breaking Down Barriers 31 Taking Advantage of High-Energy, Low-Risk Settings 34 Get Out of Your Bubble 38 If Not an Actual Startup, at Least Always Build Relationships 43 Diversity of Backgrounds Is Key 45 How Do You Keep the Momentum Going? 47 2. Good Ideas Need Great Teams: Pitch for Talent Not for Funding 51 The Magic of 60 Seconds 54 Deliver a Solution with One Sentence 57 Build a Team 60 What You Need-Talent and Energy 61 3. Experiential Education: Step Outside Your Comfort Zone While Working Together as a Team 67 The Importance of Context, Deadlines, and Instant Feedback 71 Braindump 74 So You Have a Viable Idea-Now What? 77 Learning by Doing 79 Risk Mitigation 81 Allocating Tasks 83 Recognizing Failure 86 The Three Main Criteria 90 4. The Startup Business Model: Adapt, Stay Lean, and Reiterate 95 The Customer Development Revolution 102 Getting Lean, Staying Agile, Preparing to Pivot 107 Communication Is Key 112 Stick with the Basics 115 The Missing Pieces of the Entrepreneur's Curriculum 118 5. Mapping the Startup Ecosystem and Subversive Reconstruction 121 The Entrepreneurship Leap 124 The Cofounder Leap 126 The Startup Leap 130 The Funded Leap 133 The Scaling Leap 135 External Growth Leap 136 Leaping More Often 137 The Future of Startup Weekend 140 The Startup Foundation 141 Conclusion 143 Viva la Revolution 145 The Entrepreneur Culture 149 Your Next Iteration 150 Further Readings 153 Index 159
MARC NAGER, CLINT NELSEN, and FRANCK NOUYRIGAT are the Co-Directors of Startup Weekend, a nonprofit with the mission to educate entrepreneurs, strengthen communities, and launch startups. Startup Weekend holds weekend events where developers, designers, marketers, product managers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups in 54 hours. Startup Weekend began in June 2007, and the core team has grown to nine full-time and three part-time employees, along with a network of more than 120 Startup Weekend volunteer facilitators and organizers who plan and lead Startup Weekend events around the world. For more information, please visit www.startupweekend.org.
'This book is a powerful and valuable lesson in what can be achieved if you put the right people in the same room, with the intent of achieving a single goal.' (Will Roney, Bookworm.73, January 2012)