Jan Blommaert is Professor of Language, Culture and Globalization at Tilburg University.
A landmark study by a leading scholar of language ideologies comes
into new focus in this accessible account. Fresh empirical material
and theoretical framing bring Blommaert's vanguard perspective on
globalization and vernacularization to a remarkable case of
post-colonial language policy, ideology, and practices.-- "Kathryn
Woolard, Professor of Anthropology, University of California, San
Diego"
This completely new edition of a path-breaking work theorises
Tanzanian Swahili language policy and ideology. This rich picture
of Swahili's role in nation-building shows its more recent effects
and how increasing social diversity is reflected in many more
Swahili varieties than the planners could ever have imagined or
even wanted.-- "Professor David Parkin, Emeritus Fellow, All Souls
College, Oxford"
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