About the Author

Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals. A nationally respected authority on communications and relationship building within the financial industries, Mitch Anthony is committed to helping the industry formulate a new role for financial advisors. He is the coauthor of The Financial Professional's Guide to Persuading 1 or 1,000 and the author of The New Retirementality. To learn more about Mitch Anthony, visit his website at www.mitchanthony.com.