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Straight from the CEO
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About the Author

G. William Dauphinais is in charge of Brand Management Marketing and Communication at PricewaterhouseCoopers and is the senior author of two previous books, The Paradox Principles and Better Change.

Reviews

Geoffrey Brewer Sales & Marketing Management How refreshing: A business book written by people who actually run business...all of the corporate leaders in the book...offer compelling perspectives on the burning business issues managers face today.
Jim Pawlak Cleveland Plain Dealer A riveting portrait of top-to-bottom thinking and decision-making in large corporations.

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