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Strategic Communication


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Table of Contents

Table of Contents

Preface. New Agendas for Strategic Communication.

By Anthony Dudo, Ph.D. and LeeAnn Kahlor, Ph.D. p. #

Chapter 1. A Story about Stories in Strategic Communication.

By Michael Dahlstrom, Ph.D. p. #

Chapter 2. Strategic Storytelling: Narrative Messaging in Entertainment and Emergent Media.

By Heather L. LaMarre, Ph.D. p. #

Chapter 3. The Promise of Participatory Media: Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication.

By Kajsa Dalrymple, Ph.D and Rachel Young, Ph.D. p. #

Chapter 4. The Social Nature of Online Media and its Effects on Behaviors and Attitudes.

By Ashley Anderson, Ph.D. p. #

Chapter 5. How We Talk and Why it Matters.

By Myiah Hutchens, Ph.D. p. #

Chapter 6. Strategic Communication and U.S. National Security Affairs: Applied Critical-Cultural and Rhetorical Perspectives.

By Hamilton Bean, Ph.D. p. #

Chapter 7. Marketer-Consumer Language Cooperation in Strategic Communication.

By Ann Kronrod, Ph.D. p. #

Chapter 8. How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood.

By Anna McAlister, Ph.D. p. #

Chapter 9. Social Media and Crisis Communication: Explicating the Social-Mediated Crisis Communication Model.

By Lucinda Austin, Ph.D. and Yan Jin, Ph.D. p. #

About the Author

Anthony Dudo is an Assistant Professor at the University of Texas at Austin. LeeAnn Kahlor is an Associate Professor at the University of Texas at Austin.

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