We use cookies to provide essential features and services. By using our website you agree to our use of cookies .

×

Free Shipping Anywhere in the World

Shop over 1 Million Toys in our Huge New Range

Strategic Integrated Marketing Communications
By

Rating

Product Description
Product Details

Table of Contents

List of figures, List of tables, List of adverts, Preface, PART 1 Introduction to IMC, 1. Overview of IMC, 2. Brands and IMC, 3. Companies and IMC, PART II Components of IMC, 4. Advertising, 5. Promotion, 6. Media, 7. Additional Delivery Options, PART III IMC Messages, 8. Message Processing, 9. Message Development, 10. Creative Execution, PART IV The IMC Plan, 11. Planning Considerations, 12. The IMC Planning Process, 13. Finalizing and Implementing the IMC Plan, Glossary, Index

About the Author

Larry Percy is Professor of Marketing at the Copenhagen Business School, as well as a marketing and communications consultant with more than 40 years' experience. Dr Percy has previously held posts at University of Pittsburgh's Katz Graduate School of Business, the University of Oxford, Luiss Business School in Rome, and the Stockholm School of Economics. He has more than 90 publications to his name, including 12 books, and has served on the editorial board of a number of academic journals.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Home » Books » Business » Marketing » General
Item ships from and is sold by Fishpond Retail Limited.
Back to top