Table of Contents

Introduction: the value of internal communication 1. Communicating strategy and change 2. The manager’s communicative role 3. The coworker’s communicative role 4. The communication professional’s role and assignment 5. Digital communication 6. Measuring communication 7. Summary and the way forward

About the Author

Susanne Dahlman is CEO of Dahlman Kommunikation and has extensive experience working alongside leaders and communicators in improving internal communication. She supports change processes, develops communicative leadership and executes training programs for managers and management teams. Susanne also offers professional networks and forums for executive communication managers. She regularly conducts training and seminars on behalf of the Swedish Communication Association, a member network for professional communicators.

Mats Heide is Professor in Strategic Communication at Lund University. He is a globally recognized thought leader in strategic communication and has published over 120 publications, including 15 books and one major leading textbook on strategic communication.