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Strategic Internal Communication


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Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: The New Organizational Triangle - Internal Communications, Employee Engagement and HR;
    • Chapter - 02: Culture Shock - Corporate Culture Does Not Exist;
    • Chapter - 03: Communicating Through Change, Changing Through Communication;
    • Chapter - 04: Dialogue and the Digital World;
    • Chapter - 05: Zone 1 - Intelligence - How Organizations and People Think;
    • Chapter - 06: Zone 2 - Emotion - How Organizations and People Feel;
    • Chapter - 07: Zone 3 - Interpretation - How Organizations and People Understand;
    • Chapter - 08: Zone 4 - Narrative - How Organizations and People Agree (or Disagree!);
    • Chapter - 09: The End Zone - Ensuring Effective Dialogue - How Organizations and People Talk;
    • Chapter - 10: Using the Dialogue Box

About the Author

Dr David Cowan is a visiting scholar in the Communications Department at Boston College, USA. He has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over 600 participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore and South Korea. He is former Global Head of Internal Communications at ArcelorMittal and has worked at the World Bank and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St Andrews, where he earned his PhD.

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