Part 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management The Cohesion Case: The Walt Disney Company 2011 Part 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice Part 3: Strategy Implementation Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Part 4: Strategy Evaluation Chapter 9: Strategy Review, Evaluation, and Control Part 5: Key Strategic-Management Topics Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability Chapter 11: Global/International Issues Part 6: Strategic-Management Case Analysis
![]() |
Ask a Question About this Product More... |
![]() |