Table of Contents

Contents: Passenger Airlines: Competition policy in European aviation markets, Carsten Bermig; Business models in the airline sector - evolution and perspectives, Thomas Bieger and Sandro Agosti; Consolidating the network carrier business model in the European airline industry, Stefan Auerbach and Werner Delfmann; From production-orientation to customer-orientation - modules of a successful airline differentiation strategy, Kim Flenskov; Strategic airline positioning in the German Low Cost Carrier (LCC) market, Thorsten Klaas and Joachim Klein; Low cost carriers in Southeast Asia: a preliminary analysis, Mark Goh; The future of Continental traffic programme: how Lufthansa is countering competition from no-frills airlines, Christoph Klingenberg; Competitive dynamics theory - application to and implications for the European aviation market, Caroline Heuermann. Alliances: Cooperation and integration as strategic options in the airline industry - a theoretical assessment, Thomas Fritz; Interface management in strategic alliances, Matthias Graumann and Marcus Niedermeyer; Synergy allocation in strategic airline alliances, Björn Götsch and Sascha Albers; The effect of high-level alliance formation on the profitability of participating airline carriers, Jens Rühle; Marriages and divorces: strategic alliances in the networked economy - the case of Air New Zealand, Kathryn Pavlovich. Airports:Forces driving industry change - impacts for airports' strategic scope, Robert J. Aaronson; The airport of the future against the backdrop of dramatic changes in the aviation sector, Michael Garvens; Internationalization strategies for airport companies, Benjamin Koch and Sven Budde; Evaluating airport cooperation and acquisition strategies, Andrea Pal and Wolfgang Weil; The role of intermodal transportation in airport management, Hans G. Fakiner. Air Cargo: Reflecting the prospects of an air cargo carrier, Andreas Otto; Drivers of alliance formation in the air cargo busi

Passenger Airlines: Competition policy in European aviation markets, Carsten Bermig; Business models in the airline sector - evolution and perspectives, Thomas Bieger and Sandro Agosti; Consolidating the network carrier business model in the European airline industry, Stefan Auerbach and Werner Delfmann; From production-orientation to customer-orientation - modules of a successful airline differentiation strategy, Kim Flenskov; Strategic airline positioning in the German Low Cost Carrier (LCC) market, Thorsten Klaas and Joachim Klein; Low cost carriers in Southeast Asia: a preliminary analysis, Mark Goh; The future of Continental traffic programme: how Lufthansa is countering competition from no-frills airlines. Christoph Klingenberg; Competitive dynamics theory - application to and implications for the European aviation market, Caroline Heuermann. Alliances: Cooperation and integration as strategic options in the airline industry - a theoretical assessment, Thomas Fritz; Interface management in strategic alliances, Matthias Graumann and Marcus Niedermeyer; Synergy allocation in strategic airline alliances, Bjorn Gotsch and Sascha Albers; The effect of high-level alliance formation on the profitability of participating airline carriers, Jens Ruhle; Marriages and divorces: strategic alliances in the networked economy - the case of Air New Zealand, Kathryn Pavlovich. Airports:Forces driving industry change - impacts for airports' strategic scope, Robert J. Aaronson; The airport of the future against the backdrop of dramatic changes in the aviation sector, Michael Garvens; Internationalization strategies for airport companies, Benjamin Koch and Sven Budde; Evaluating airport cooperation and acquisition strategies, Andrea Pal and Wolfgang Well; The role of intermodal transportation in airport management, Hans G. Fakiner. Air Cargo: Reflecting the prospects of an air cargo carrier, Andreas Otto; Drivers of alliance formation in the air cargo business, Peter Gronlund and Robert Skoog; Airfreight development supporting the strategy of global logistics companies, Renato Chiavi; Integrator network strategies and parameters of airport choice in the European air cargo market, Benjamin Koch and Andreas Kraus; Escaping the air cargo bazaar: how to enforce price structures, Kornelia Reifenberg and Jan Remmert; Assessing air hubs: the Hayes-Wheelwright Framework approach, Sin Hoon Hum and Swee-Koon Tan. Airport and Airline Strategy Impact: The impact of airports on economic welfare, Herbert Baum; Learning from the airlines? a comparative assessment of competitive strategies for railway companies, Christian Kaufhold and Sascha Albers; Editors; Authors; Index; Tables.

About the Author

Werner Delfmann is Professor of Business Administration and Director of the Department of Business Policy and Logistics at University of Cologne, Germany. Herbert Baum is Professor of Economics and Director of the Institute of Transport Economics at the University of Cologne, Germany. Stefan Auerbach is Managing Director of Lufthansa Consulting GmbH, Germany. Sascha Albers just finished his doctorate degree at the Department of Business Planning and Logistics, University of Cologne, Germany, and is currently visiting lecturer at the Department of Strategic Management at the University of Waikato Management School, New Zealand. Contributors: Carsten Bermig, Thomas Bieger, Sandro Agosti, Stefan Auerbach, Werner Delfmann, Kim Flenskov, Thorsten Klaas, Joachim Klein, Mark Goh, Christoph Klingenberg, Caroline Heuermann, Thomas Fritz, Matthias Graumann, Marcus Niedermeyer, Bjorn Gotsch, Sascha Albers, Christian Kaufhold, Kathryn Pavlovich, Robert J. Aaronson, Michael Garvens, Benjamin Koch, Sven Budde, Andrea Pal, Jens Ruhle, Wolfgang Weil, Hans G. Fakiner, Andreas Otto, Peter Gronlund, Robert Skoog, Renato Chiavi, Andreas Kraus, Kornelia Reifenberg, Jan Remmert, Sin Hoon Hum, Swee-Koon Tan, Herbert Baum.

Reviews

'...essential reading for anyone who is interested in having a comprehensive and up-to-date understanding of the crucial strategic issues involved in managing the aviation industry. It makes an invaluable contribution to the aviation literature by striking an effective balance between academic theory and industry business practice and a key strength lies in the wide-ranging analysis which considers different aspects of both airline and airport operations.' Dr Anne Graham, University of Westminster, UK 'The changes taking place in the aviation industry in recent years have been posing critical problems for airlines, new and old, and for airports. For many airlines, survival depends on their ability to develop new business models to enable them to adapt to the changed environment. This book brings together a wealth of analytical and descriptive material on how airlines and airports are adapting their business models and moulding their strategies. It consists of a well integrated range of papers based on sound analytics and practical experience. As such, it constitutes an essential reference on management challenges in the aviation industry.' Professor Peter Forsyth, Monash University, Australia 'It represents a significant contribution to Air Transport Management literature and presents an excellent work of reference for those studying Airline and Airport Economics and Operations and for those tasked with making strategic decisions in these dynamic sectors.' The Aerospace Professional May 2007