Foreword by Robert J. O'Neill, Jr.
Introduction
Strategic Planning: A Comprehensive Model
Preparing to Plan
Conducting an Environmental Scan to Determie Strategic Issues
Developing a Mission Statement
Developing Strategies
Assessing Strategic Risks/Benefits
Tactical (Operational) Planning: Tying Strategic Planning to the
Budget
Tools for Strategic Planning
Launching the Plan and Beyond
Case Studies in Public Sector Strategic Planning
Appendix
Select Bibliography
Index
The author presents a concise overview of the strategic planning process, defines the terms involved, and provides a step-by-step methodology for organizations ready to move into the actual implementation of strategic planning.
JAMES L. MERCER is President of The Mercer Group, Inc., a management consulting firm in Atlanta, Georgia. He has published over two hundred articles and reports and co-authored three books on public management.
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