John G Fisher is CEO of FMI Group, a brand engagement consultancy. He has over 30 years' experience in marketing communications, incentives and performance improvement programmes, specializing in the financial services sector. He has written several business books, including Strategic Brand Engagement (also published by Kogan Page) and is a regular columnist in the marketing and HR press. He is in regular demand as a speaker and also devises and delivers seminars for clients and trade bodies about the practicalities of running employee incentive programmes.
"Fisher's grasp of the key issues makes this a perfect primer for
anyone wanting to know how to create and manage successful
engagement and incentive schemes." * Chris Bestley, Education
Consultant, Institute of Promotional Marketing *
"A great reference for any manager who has to run motivation programmes." * Simon Gilbert, Trade Marketing Manager, Sony Mobile *
"John Fisher has been an expert strategist and practitioner in the field of staff motivation for over 30 years. He is also an excellent writer. The result is an always-engaging read, combining real education with valuable insights." * Martin Lewis, Managing Editor, "Meetings & Incentive Travel" magazine *