The Strategic Importance of Asia Pacific Formulating Strategies for Asia Pacific Asia as a Market The Players Asian Business Logic Competing Co-operating in Country-Based Partnerships Co-operating in Global Partnerships Organising Managing Human Resources The Future of the Asia Pacific Region
Springer Book Archives
Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.
Reviews of the hardback edition: '...this is an excellent one-volume survey of the commerce and business practices in the Far East.' - The European 'This is an important and thought-provoking book...this book deserves a wide-ranging, senior audience.' - Euro-Japanese, 1 April 1996
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