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The Strategy Book


Product Description
Product Details

Table of Contents

  • Part One - Your Strategic Self
  • Part Two - Thinking like a Strategist
  • Part Three - Creating Your Strategy
  • Part Four - Winning with Strategy
  • Part Five - Making Your Strategy Work
  • Part Six - The Strategy Book Tool Kit
  • Final Words
  • Further Reading
  • Index

About the Author

Max Mckeown is an author, consultant & popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD & MBA with a speciality in strategy and strategic change. His clients include: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and Topshop.

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