Hank Cardello is chief executive officer of 27 North (www.27degNorth.com), a consulting firm that helps businesses take the lead on solving social issues. For more than three decades he was an executive at some of the world's largest food and beverage companies, including Coca-Cola and General Mills. Today he chairs the annual Global Obesity Business Forum, sponsored by the University of North Carolina at Chapel Hill. Cardello lives in Chapel Hill, North Carolina. Doug Garr is the author of IBM Redux: Lou Gerstner and the Business Turnaround of the Decade. His work has appeared in BusinessWeek, Fortune's Technology Review, GQ, Popular Science, Worth, New York, and MIT's Technology Review. Garr lives in New York.
"Former food-industry executive and current anti-obesity advocate Cardello calls on his erstwhile colleagues to become custodians of their customers' well-being... The point zings home: The food industry knows how to sell; now it has to sell the right thing." -- Kirkus Reviews "Anyone who is interested in their health and thinks they're educated about nutrition needs to read this book." -- Bookbrowse.com "An interesting look into the psychological world of the 'Big Food' business... Stuffed is a great book because it is honest, and Cardello does not mince words when it comes to the reality of our nation's misguided obsession with food." -- Eats.com "Food companies would be more profitable and keep their customers longer if they adopted the ideas in Stuffed." -- Tom Ryan, former Chief Concept Officer of McDonald's Corporation "Thought-provoking...informative and filled with clever ideas, [Stuffed] will certainly get people talking and thinking." -- Forbes.com "Straightforward and sobering. We all know the food industry is big business, but Cardello shows in clear terms just how big it is--with suppliers all over the world--and why this makes it so slow to improve." -- Milwaukee Journal Sentinel
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