Table of Contents

• • Chapter - 01: Making the case for employee communications – Understanding the value leading practitioners add;
  • Chapter - 02: Conducting your own employee communications audit – Tools and tips from experts;
  • Chapter - 03: Setting objectives – Considerations and templates that work based on real life examples;
  • Chapter - 04: Understanding your audience – Building a realistic profile of your workforce and how to use it;
  • Chapter - 05: Defining your messages – Insights from pros on why it matters, how to define them, get them agreed and stick to them;
  • Chapter - 06: Channel choices for employee communications – What to consider when choosing and using methods;
  • Chapter - 07: Line managers as communicators – How to help them add the most value;
  • Chapter - 08: Making it happen – Overcoming obstacles and project management when implementing employee communications;
  • Chapter - 09: Change and transformation – Understanding the differences for effective employee communication;
  • Chapter - 10: Communicating in tough times – Preparing leaders for delivering tough messages;
  • Chapter - 11: Is it working? – Evaluation and measurement of an employee communication strategy that adds value;
  • Chapter - 12: Communicating on purpose – Helping employees find meaning in the modern workplace

About the Author

Sue Dewhurst spent 15 years working as a senior internal communicator in house and in consultancy. For the past decade, she has focused on learning and development, serving as internal communications trainer and coach for thousands of leaders and professional communicators. Her models and frameworks are used in organisations worldwide. Liam FitzPatrick is experienced in change management, PR and internal communications. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation. Liam lectures on developing teams, research and planning, and has served as an external examiner at UK universities.