Table of Contents

Introduction
PART ONE: BASIC PRINCIPLES
When to Use Focus Groups and Why - David L Morgan and Richard A Krueger
The Group Interview in Social Research - James H Frey and Andrea Fontana
The Design and Analysis of Focus Group Studies - John Knodel
A Practical Approach
Understanding Communication Processes in Focus Groups - Terrance L Albrecht, Gerianne M Johnson and Joseph B Walther
Quality Control in Focus Group Research - Richard A Krueger
PART TWO: COMBINING WITH OTHER METHODS
Using Focus Groups to Adapt Survey Instruments to New Populations - Theodore D Fuller et al
Experience From a Developing Country
Improving Survey Questionnaires Through Focus Groups - Kerth O′Brien
Focus Groups and Surveys as Complementary Research Methods - Brent Wolff, John Knodel and Werasit Sittitrai
A Case Example
Selecting Individual or Group Interviews - Benjamin F Crabtree et al
PART THREE: CONDUCTING SELF-CONTAINED RESEARCH
Using Dialogical Methods in Group Interviews - Raymond V Padilla
Focus Group Research on Sensitive Topics - Richard A Zeller
Setting the Agenda Without Setting the Agenda
Focus Group Interviewing With Low-Income, Minority Populations - Robin L Jarrett
A Research Experience
Focus Groups and Community Mobilization - Thomas Plaut, Suzanne Landis, and June Trevor
A Case Study From Rural North Carolina
PART FOUR: CONCLUSIONS
Future Directions for Focus Groups - David L Morgan

About the Author

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.