We use cookies to provide essential features and services. By using our website you agree to our use of cookies .


COVID-19 Response at Fishpond

Read what we're doing...

Sun Tzu for Success


Product Description
Product Details

About the Author

Gerald Michaelson is author of Sun Tzu: The Art of War for Managers, Winning the Marketing War, Building Bridges to Customers, and 50 Ways to Close a Sale (and Keep the Customer for Life). He has visited China to address a symposium on Sun Tzu and conducts workshops for an agency of the Chinese government. He has traveled extensively throughout Asia as a management coach and has delivered presentations and workshops to audiences on five continents. Mr. Michaelson lives in Knoxville, TN. Steven Michaelson writes from the perspective of an experienced, common sense, business leader. Steve has 25 years of P&L experience spanning manufacturing, distribution, and retail sectors. His background includes being CEO of an internet retailer, leadership roles at successful consumer packaged goods companies Procter & Gamble and Sara Lee, and driving growth at highly praised regional retailers like Wegmans Food Markets. From the backdrop of these diverse experiences, Steve uses relevant business examples and natural insights to uniquely connect the timeless wisdom of Sun Tzu to current business and personal challenges. Steve is currently CEO of a fast growing consumer products company.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Item ships from and is sold by Fishpond.com, Inc.
Back to top