About the Author

Ian Ayres is a professor at Yale, both in the Law School and in the School of Management, as well as a lawyer and author. He is a regular commentator on National Public Radio in America and a columnist for Forbes magazine. A contributor to the New York Times and editor of the Journal of Law, Economics and Organization, he has written eight books.

Reviews

Groundbreaking ... Not only is it fun to read. It just may change the way you think' - Stephen D Levitt co-author of Freakonomics